Growth Marketing Fundamentals udemy course free download
What you'll learn:
- Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company’s
- Understand the basics of advertising psychology & persuasion
- Design and start their own email advertising campaign
- Design and predict their company or product’s growth trajectory
- Apply the traction model of distribution to their own venture or firm
- Design and run their first Google adwords campaign
- Design and run their own Facebook ads campaign
- Analyze other types of advertising and their suitability for each campaign
- Understand the basics of company and product branding
- Look for and decide between available marketing & growth positions
- Put together a personal portfolio that will increase their likelihood of being hired
- Use tactics for using free work to increase their exposure before applying for jobs
- Know what to expect during interviews for marketing positions
Requirements::
- Familiarity with common businesses and common business concepts is helpful, but not required
- No knowledge of marketing is required
Description:
Learn the fundamentals of growth marketing from a Silicon Valley marketer.
This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.
This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.
You will master the growth marketing funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.
Included in this course:
23 high-quality video lectures
25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience
14 practical exercises that you can apply to your own business (or impress a future employer with) right away
4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more
A curated collection of external resources where you can go even deeper on these concepts
The ability to ask me questions if you get stuck (I'll respond as soon as I can!)
This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.
As well, the underlying concepts in this course are not new — what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.
I want to train you to think like a growth marketer. The funnel is how we’ll get there.
Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.
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"...for anyone looking for an awesome digital marketing coach, this is your guy!"
— Rory R., former student of Lloyd's (and now, full-time digital marketer!)
Who this course is for:
- Aspiring growth or digital marketers who want to break into the field.
- Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge
- Entrepreneurs who want to grow their business and talk to investors intelligently about growth
- More broadly: anyone who wants to understand how growing a business works
Course Details:
- 1.5 hours on-demand video
- 40 articles
- Full lifetime access
- Access on mobile and TV
- Certificate of completion