Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained udemy course free download
What you'll learn:
- Understand the different advertising pricing model
- Create an advertising budget based on marketing objective
- Compare advertising effectiveness across different pricing models and advertising channels
Requirements::
- Basic spreadsheet skills (e.g. Excel, Google Sheet)
Description:
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
Who this course is for:
- Beginners to online advertising
- Business owners starting to build an advertising budget
- NOT for anyone who is already experienced with online advertising. This is a beginners course.
Course Details:
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33 mins on-demand video
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3 articles
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1 downloadable resource
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Full lifetime access
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Access on mobile and TV
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Certificate of completion