Great customer experience is both a necessity and an advantage as competition for customers intensifies. So if you use it to your advantage even if you're just starting out in the business you will be able to set the bar higher than many pre-existing businesses.

In this course we will talk about:

-The 5 phases of user experience design

- How to practice it the right way

- How to create your own customer persona and why it's important

- How to put your plan all together and apply what you learned to your own restaurant's problems

- Case study research: Analyze big companies approach, look at the products on their menu, Collect together your favorites

- Practice good UX:

•   Understand how to use familiar food-related language

•   Understand the emotional context and use it to your advantage

•   How and why to keep it simple

•   How to anticipate customer needs