Salesforce Certified Marketing Cloud Developer Exam Prep

UPDATED for 2025: Exam-Based Questions to Help You Earn the Certification on Your First Attempt

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Salesforce Certified Marketing Cloud Developer Exam Prep

Salesforce Certified Marketing Cloud Developer Exam Prep udemy course

UPDATED for 2025: Exam-Based Questions to Help You Earn the Certification on Your First Attempt

About the Salesforce Marketing Cloud Developer Certification

The Salesforce Marketing Cloud Developer certification is for individuals with practical experience developing in Marketing Cloud. Candidates typically have experience managing and configuring the Marketing Cloud Email application and have already earned the Salesforce Certified Marketing Cloud Email Specialist certification. This certification is aimed at developers who build personalized marketing assets such as emails, landing pages, and forms using HTML, CSS, and AMPscript. Candidates are also familiar with SQL and can work with Marketing Cloud APIs.

Audience Description: Salesforce Marketing Cloud Developer

A Salesforce Marketing Cloud Developer works with configuring and customizing data within Marketing Cloud. They manage subscriber data across multiple channels and troubleshoot different scripting languages used to support both routine and complex email campaigns. This role involves full-stack development within Marketing Cloud, creating personalized emails, landing pages, and web forms using platform scripting languages. Developers also handle data configuration, segmentation, reporting, and analytics.

Most candidates have at least one year of hands-on experience working with Marketing Cloud and its related tools.

The Salesforce Marketing Cloud Developer candidate should be able to:

  • Set up and manage data models (data extensions, shared data extensions, Contact model).

  • Configure data imports.

  • Work with customer and platform data using SQL, views, and Send Logs.

  • Write SQL queries, including join statements.

  • Build dynamic marketing content using scripting languages.

  • Create web experiences such as data forms and custom preference pages.

  • Manage subscriptions.

  • Handle scenarios using REST and SOAP API.

Candidates are expected to review this exam guide and other study resources provided by Salesforce before taking the exam.

This exam does not cover MobilePush SDK, Journey Builder SDK, custom components, or Marketing Cloud Connect setup.

About the Exam

  • Number of questions: 60 multiple-choice/multiple-select, with up to 5 unscored questions

  • Time limit: 105 minutes

  • Passing score: 63%

  • Version: Based on Summer '22 release

  • Registration fee: $200 (plus applicable taxes)

  • Retake fee: $100 (plus applicable taxes)

  • Delivery: Proctored at a test center or online; see Salesforce for scheduling details

  • Resources: No outside materials are allowed during the exam

  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist certification

Exam Outline

The Salesforce Marketing Cloud Developer Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Data Modeling: 14%

  • Configure account Contact model in Marketing Cloud.

  • Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.

  • Describe how contact records relate across channels.

  • Explain the Contact Delete process.

Programmatic Languages: 35%

  • Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.

  • Implement standard development best practices using Marketing Cloud programming languages.

  • Describe how Marketing Cloud handles AMPscript processing.

  • Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

API: 22%

  • Given a scenario, describe API objects, methods, and routes.

  • Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.

  • Given a scenario, evaluate the significance of response handling.

Data Management: 22%

  • Configure import activity using various file formats within Marketing Cloud.

  • Given a scenario, apply SQL to produce the desired results.

  • Given a scenario, explain the different ways to extract data from Marketing Cloud.

  • Describe SQL best practices for managing data in Marketing Cloud.

  • Given a scenario, apply best practices for send logs.

  • Given a scenario, describe how data is affected by the Contact delete process.

Security: 7%

  • Identify different options to secure data in Marketing Cloud.

  • Describe security best practices in Marketing Cloud.