The Author as Producer

The Author as Producer udemy course

The business of Storytelling for creative professionals

Unlock the secrets of storytelling business and media production! This course bridges the gap between creativity and industry, teaching you how to develop, pitch, and sell your ideas in a professional context. Understand the business landscape of the media industry, learn the fundamentals of production, networking, and project development, and gain the skills to transform story ideas into viable media projects.

Learn to think like a producer and get your ideas made!

Great stories deserve to be told—but how do you turn your creative vision into a successful media project?

This course is designed for writers, filmmakers, and creative professionals who want to bridge the gap between storytelling and production. Inspired by Walter Benjamin’s seminal text The Author as Producer, this course provides the business, financial, and strategic knowledge necessary to develop, pitch, and produce your own projects.

Led by Rafael Leal, an experienced writer-producer behind international projects for Netflix, Disney+, and Medienboard Berlin-Brandenburg, this course goes beyond the creative process to teach you how the media industry works, how to secure funding, and how to make your ideas production-ready.

This course is your guide to thriving in the global storytelling market.

What You’ll Learn:

• Think Like a Producer – Understand the role of producers and how they turn ideas into reality.

• Pitch & Sell Your Project – Master the art of presenting your work to investors, studios, and decision-makers.

• Navigate the Media Industry – Learn how the industry operates and how to position yourself within it.

• Career Development – Build your network, organize your creative career, and explore opportunities worldwide.

This course combines real-world case studies, industry insights, and practical exercises to ensure you gain actionable skills that help you succeed in the media business. Whether you’re a writer looking to sell your first script or a creative professional seeking to produce your own projects, this course will give you the tools to make it happen.

Your story is your business—learn how to produce it!