Referral Marketing: 1-Hour Crash Course

Referral Marketing: 1-Hour Crash Course udemy course

Learn all about referral marketing, how to strategize, build, launch and grow a successful referral program.

You've likely come across the "give $20, get $20" marketing offers, but do you truly understand their essence? Dive into a one-hour crash course on referral marketing with me. Discover how these offers can be leveraged to expand your business or enhance your marketing skills to support your company's growth. Uncover the intricacies of scoping a referral program, evaluating vendors, launching and promoting a successful referral initiative, and mastering the art of referral marketing. Join me on this journey to unlock the potential of referral strategies.

Strategize and launch a strong referral marketing program from start to finish and bring in new customers and revenue.

• Learn the benefits of referral marketing

• Outline the framework for a new referral program

• Evaluate vendors and onboard a new referral platform

• Launch a brand new referral program effectively

• Expand the program through batch and lifecycle campaigns to attract new customers consistently

• Optimize the program for maximum impact and an influx of new customers

• Execute promotional campaigns to sustain the growth of your program

Increase advocacy and bring in new customers!

Implementing a referral program can significantly boost your business growth by enhancing customer acquisition and Lifetime Value (LTV). For marketers seeking to improve their expertise, this course offers a comprehensive guide to constructing and launching a successful referral program. You will receive detailed instructions, templates, guides, and decks to seamlessly navigate each phase of the program. From grasping the fundamentals of referral marketing to leveraging ambassador and influencer programs, vetting vendors, and executing a robust launch strategy, this course covers it all. With real-life examples and practical resources provided, you'll be equipped to elevate your marketing skills and advance your career.

This course includes: 

• One hour of learning content

• 14 lectures

• 6 resources (decks, briefs, guides)

Enhance your marketing capabilities and propel your career forward with this comprehensive referral program course.

This course is designed to empower marketers, business owners, and leaders to lower acquisition costs and efficiently scale their businesses through referral programs. Onboarding referral programs should be enjoyable and engaging, not overwhelming. I simplify the process into easy steps to ensure a smooth onboarding experience. Referral marketing is exciting, and this course will help you develop a passion for it!