Mastering Product Analytics: A Guide for Product Managers

Mastering Product Analytics: A Guide for Product Managers udemy course

Leveraging Data Insights to Optimize Product Performance and User Experiences

This course equips you with the knowledge and skills required to analyze, measure, and optimize product performance using data-driven techniques. Through hands-on exercises, real-world examples, and in-depth explorations of tools like Mixpanel and Excel, you’ll learn how to navigate every stage of the product analytics process—from defining metrics to improving user retention and monetization strategies.

Whether you're a beginner or looking to refine your analytics expertise, this course will guide you in turning data into actionable insights for business success.

What You'll Learn

• Foundational Concepts: Understand the principles of product analytics, from defining metrics to unlocking user insights.

• Master Key Metrics: Explore frameworks like AARRR (Pirate Metrics) and North Star Metrics to track and measure product success.

• Practical Tools: Gain hands-on experience with Mixpanel and Excel for product tracking, user behavior analysis, and data visualization.

• User Acquisition: Learn to design effective acquisition strategies, analyze campaigns, and optimize marketing funnels.

• User Onboarding and Retention: Discover strategies to reduce churn, enhance user engagement, and boost retention rates.

• Revenue Optimization: Dive into unit economics, monetization models, and metrics like ARPU and LTV.

• Exercises and Real-World Applications: Apply your learning to practical assignments and case studies to solidify your understanding.

Section 1: Introduction to Product Analytics

This section introduces the fundamentals of product analytics, explaining its principles and real-world applications. You’ll explore user journeys, data collection methods, and ethical considerations, setting the foundation for product analysis. The section concludes with a quiz to solidify your understanding.

Section 2: Everything About Product Metrics and KPIs

Learn the importance of product metrics, frameworks like the North Star Metric, and the AARRR (Pirate Metrics) model. Real-world examples, such as applying AARRR to a grocery delivery app, show how to measure product success effectively. A masterclass and quiz ensure a comprehensive grasp of metrics and KPIs.

Section 3: User Acquisition

This section breaks down user acquisition strategies and key metrics like CAC and the CAC-to-LTV ratio. You'll explore modern marketing funnels and concepts like TOFU, MOFU, and BOFU, with a quiz to reinforce your knowledge of acquisition strategies.

Section 4: Exercises and Assignments – Acquisition

Apply your learning through hands-on exercises, including campaign performance analysis, funnel tracking, and user segmentation. Tasks like A/B testing and discount impact analysis ensure you can effectively refine acquisition strategies.

Section 5: User Onboarding

Discover how to design user onboarding flows to drive activation and retention. Case studies, personalization strategies, and tools for creating activation funnels are explored. A quiz wraps up this section, helping you assess your understanding.

Section 6: Exercises and Assignments – User Onboarding and Activation

Build on onboarding concepts with practical assignments analyzing activation time, drop-offs, and onboarding features' impact on retention. These tasks deepen your ability to create data-driven onboarding strategies.

Section 7: User Activation and Retention

Learn to retain users with strategies focused on engagement, stickiness, and reducing churn. Real-world examples, such as Canva’s value moments, illustrate these concepts. A quiz at the end ensures readiness to apply retention frameworks.

Section 8: Revenue and Monetization

This section covers financial metrics like ARPU, LTV, and CAC, with a focus on cost structures and unit economics. Exercises and examples help link these metrics to effective monetization strategies.

Section 9: Product Analytics Tools Deep Dive – Mixpanel

Explore Mixpanel’s features for tracking insights, funnels, and retention. You’ll also be introduced to Google Analytics for a broader perspective. A quiz ensures mastery of these tools for actionable insights.

Section 10: Introduction to Microsoft Excel

Learn to leverage Excel for product analytics through pivot tables, VLOOKUP, and advanced charting. Assignments and a quiz ensure you can effectively analyze and visualize product data using Excel.