Master Marketing Strategy for Successful Product Launches

Master Marketing Strategy for Successful Product Launches udemy course

Build Winning Strategies! Learn fundamentals, analyze markets, choose tactics with proven tools and real-world examples.

Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!

This Course (#3: Build Your Strategy) includes the following topics:

• Value, SWOT, Mission & Vision

  • What is Marketing?

  • The 4Ps of Marketing

  • The Value Disciplines

  • Lifetime Value

  • Healthcare Examples of Lifetime Value

  • The SWOT

  • Connecting Mission, Vision, & Strategy

• Choosing the right Strategy

  • Voting Technique

  • Consensus Technique

  • Affinity Diagram

  • Attribute Spider Maps

  • Ease of Implementation Grid

  • Market Attractiveness Grid

  • BCG Grid

  • The Innovation/Value Grid

WHO IS THE IDEAL STUDENT FOR THIS COURSE?

You will learn a lot from this course if you are:

• An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.

• A Product Manager,  looking to hone their marketing strategy skills and collaborate effectively with engineers.

• an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.

WHAT IS YOUR TEACHING STYLE?

My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.

WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?

I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.