Fundraising & Marketing for Non-Profits: Databases

Fundraising & Marketing for Non-Profits: Databases udemy course

Having a DATABASE is the most important element in FUNDRAISING for a non-profit organisation.

No organisation or business can survive without a proper database - it is the lifeblood of your organisation! This is as true for a non-profit organisation as it is for a big corporate company. Databases are the secret to your fundraising success. Show me ANY financially sustainable non-profit organisation and I can guarantee you that they have an updated, organised, segmented database.

On the other hand, show me a charity organisation constantly battling to keep their doors open, and I can guarantee you that it either does NOT have a database, or it’s too small to have any impact.

In Part 1 of this program, I will talk about Why we need a database, who needs to be included and where to find people to include in your contacts. I will also talk about setting up your database on a computer as well as a mobile phone.

Part 2 of the program will be all about USING your databases. We will get a bit technical there, as I will look at how to do a mail merge and how to set up and use an automated email system. At this point, you cannot work only in Excel anymore.

Part 3 of the program is equally important as we will focus on COMMUNICATING to your databases. What will you say? How will you say it, and what is the most crucial thing to remember when communicating to your supporters?

This program focuses on using a database in the Fundraising and Marketing strategy of a non-profit organisation specifically. I will show you that a database is your most powerful tool. You will learn how to personalise your mass emails and monthly newsletter by merging your database with MS Outlook. We will also look into the details of using an automated email system. To help you, even more, there are 8 short videos to ensure you brush up on your MS Excel skills!

You will gain confidence and skills to use a database effectively to enhance your Fundraising and Marketing strategy. 

The training is practical and explained so that you can apply it TODAY!